In this Information age and advanced technologies, undermining the relevance of a company website with excuses such as: ‘A website is not necessary, a website isn’t within my budget, my company don’t use computers for operation neither do my potential clients/customers’ are all misconceptions. No matter the size or status of your business, it is greatly beneficial to own a professional website. With the growing number of smartphone users in the World, imagine the audience and publicity your products/services will gain. here i present you with 10 reasons to have a professional company website .
Below are 10(ten) useful reasons and benefits of having a professional website:
1. Makes your company accessible:
A website is available to your regular customers as well as potential customers at any moment of the day providing them with the convenience of reviewing your products and services when your office or store is closed. In today’s business nature, it aids in making a purchase decision.
2. Exposes your business to a wider market:
Irrespective of the nature of your business, your professional website will provide an alternative location to sell them. As a retailer, an eCommerce website is a great platform to sell your products to a wider market. Services can be made available globally too. Everything and anything is marketable in an online platform.
3. Improved customer service:
You may have tips to share on how to recycle some products, the dos and don’ts of new arrivals etc. By creating a FAQ page on your site, adding articles or publishing newsletters to answer all your customers’ questions can keep your customers up-to-date.
4. Increased confidence in your services:
Creating an interactive page for reviews and comments on your products will enhance and improve your customers’ confidence in your products/services.
5. Saves time in disseminating information:
Providing information to your customers could take time whether it’s on-phone conversation, face-to-face interaction, publishing in a brochure or by email. With an online catalogue, information about your products and services will be accessible by your customers and prospective customers faster.
6. Keeps your customers and prospective customers Informed:
Your website will serve as an online brochure or catalogue. It’s much easier and quicker to update information about your products and services on your website than in print material, making it very effective in informing your customers about the latest arrivals, special promotions, new services, upcoming events etc. unlike print media which is quickly outdated, your website provides most current information and news about your product and services.
7. A website saves your company money on adverts:
Small business owners may think they can’t afford a professional website but it necessary to have one. The cost of designing a website varies. It depends on the complexity of the design, software, skill level, company and other factors. Compared with the cost of newspaper Ad and considering the benefit of reaching of owning a website, it is very cost effective to promote your business with a website. Small business owners can afford a simple, less complex professional website.
8. Gives credibility to your company:
In this information age, the massive availability of smartphones and affordable internet subscription has boosted the relevance of professional website for companies. Consumers uses the internet to search for the products or services they need. With a company website, your business will gain credibility. Without a website, potential customers will go to your competitors available online.
9. Promotes your brand
With a professional looking website, your products/services will be modelled to look more interesting and appealing to your customers and prospective clients and will aid in promoting your brand.
10. Increase Sales and Profit:
Wider coverage implies more customers and prospective customers. And that will increase sales and profit. In a competitive market, owning a professional business website keeps you ahead of your competitors.
Having a professional business website is very essential and beneficial in this technological age. If you already have a "home-made" business website, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence.